Real estate CRM pricing compared (2026)
Sierra and HighLevel publish CRM prices. Lofty and BoomTown ask for a quote. HubSpot lists a free CRM. Checked Oct 15, 2026. No winner is picked.
Topic
CRM and lead follow-up
Six CRMs are on the hands-on list: Lofty, Sierra Interactive, BoomTown, HighLevel, HubSpot, and Chime. Chime is the earlier name of today’s Lofty, so it is history on the same product, not a separate product to price.
Published list prices are on the CRM pricing page. Individual reviews are still being written and are not linked from here.
Articles
CRM and lead-gen list prices, checked Oct 15, 2026
How to choose a real estate CRM: a buyer's checklist
Questions to ask before you buy a real estate CRM, using what vendors publish: price, contract, seats, setup, and dialer. Checked Oct 15, 2026.
Tools used hands-on in this topic
Tested hands-on
BoomTown
BOBoomTownReal estate team platform, paid for hands-on. A review is not written yet.
Tested hands-on
Chime
CHChimeEarlier name of the CRM now sold as Lofty. Counted as Lofty history, not a separate product.
Tested hands-on
HighLevel
HIHighLevelCRM and marketing automation some agents build on, instead of an all-in-one real estate CRM.
Tested hands-on
HubSpot
HUHubSpotGeneral CRM, used hands-on. It is not built only for real estate.
Tested hands-on
Lofty
LOLoftyAll-in-one real estate CRM, IDX website, and AI tools. Pricing is quote-only.
Tested hands-on
Sierra Interactive
SISierra InteractiveReal estate CRM, IDX website, and dialer with published package prices.
Free
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